New Rock 97X  is on 97.7 FM, the frequency of Active Rock Radio in Panama City for over a decade.


Format...Active Rock

Home Of... Rock all day long. 

Listeners...97X has one of the largest listening audiences in the Panama City area,  reaching ten’s of thousands of people every week! Also, 97X reaches the Dothan, Alabama market reaching ten's of thousands of more people every week!

Listener Profile...70% male/30% female, primarily between the ages of 18-34 with a secondary concentration of men  35-44.

Unleash the power of 97X!

»  97X caters to listeners who are active, young, and have money.  They represent the next generation of economic power!  Brand your product or business...advertise on 97X!

»  97X is connected.  Our listeners are on the move!  97X listeners are more likely to buy cell phones, CD's/DVD's, purchase automobiles, dine out at sit-down restaurants, log-on to the internet, enroll in college or Tech Schools, are first time home buyers, and are also buying appliances and furniture.

»  97X will deliver a total marketing plan for your business...from complete branding of your product or service, let the experience of the New Rock 97X sales team and promotions staff create a complete marketing program for your business.

For more information, contact Christopher Hampton at 850-230-5855 or by e-mail: champton@magicfl.com

In its sale of advertising time, this Station does not discriminate on the basis of race, gender, national origin, or ethnicity. This Station will not accept any advertising placed with any intent to so discriminate. In placing an order for advertising time on this Station, the Advertiser stipulates and certifies that it is not buying air time on this Station for any unlawful discriminatory purpose, and is not placing an order for time on this Station -- as opposed to on any other Station -- for any such unlawful discriminatory purpose.

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